workmarkandy.blogspot.com ] Best Strategies to Grow your business

SEO Optimization - Core Content  Whenever Aniruddha writes a content, he focuses on increasing readability and creating emotions in the piece of content. He considers SEO optimization also, but just as a pinch of salt in a dish. While, when Hannah writes a content, she overfills it with the keywords, works on making all headlines, title, introductory paragraph etc SEO optimized. What is the result? Prospective clients surely click on Hansraj's content which might increase her pay-per-click revenue. However, it defeats the main purpose of content – educating the customer about the product, and strategically converting a lead into the business. SEO is important for a content, but it is not everything. Even if people click a website or blog on verge of strong SEO optimization, they can be retained on website only if they find the value in form of engaging content. “Is the content writing market saturated now?”, a person asked me yesterday. If you are using t...

What is B2B E-Commerce? B2B E-Commerce, or Business to Business Electronic Commerce, encompasses the online – through an online sales portal – sale of products and services between companies. This is as opposed to B2C (Business to Consumer), which describes the online business transacted between a business and individual customers (not a business entity). Where B2C E-Commerce transactions are relatively simple, B2B transactions are much more complex. In B2C, prices are generally fixed, shipping is straightforward, and quantities are low. In contrast, B2B transactions prices are highly variable, relying on a number of pricing variables throughout.  Because business are much larger entities (than individual consumers), the volume of products and services are much higher – and have much more complicated shipping requirements. In addition, B2B E Commerce markets generally have to deal with much more complex tax and regulatory impediments.  The complexity of...

Today we are going learn about B2B market - quality, quantity and velocity so lets not waste the time and rightly go to the subject of discussion  B2B marketers are no strangers to data. With longer sales cycles and multi-touch deals, B2B marketers stand to benefit the most from a deluge of data made available by their vast array of marketing technologies and platforms. Marketers are feeling the pressure.  According to Gartner’s latest CMO Spend Survey, “It’s show time.” Budgets pulled back to 2015 levels in 2017, while investment in analytics grew to the largest part of the marketing budget. Marketers are on the hook to drive growth for the business – and prove it. In this data-rich, high-pressure environment, digital marketing metrics of the late aught won’t cut it for marketing analytics and reporting. While still important barometers of digital campaigns, metrics like click-through rate (CTR) and web form conversions only tell the...